Introducing B2A — A New Marketing Paradigm

Your next customer
is an AI agent.

AI agents are replacing human browsing, searching, and buying.
Bgent helps your business get discovered, selected, and used — by agents.

Get Your Free AX Audit → Learn more
Trusted by forward-thinking teams
$100B+ Social commerce being disrupted by agents
·
18–24mo Until category shares shift permanently
·
Google, Amazon, Meta Already building agent-first infrastructure
·
0 B2A companies exist today — until now

The world has changed.
Your marketing hasn't — yet.

Old World — B2C
  • Humans browse and decide
  • Emotional ads win attention
  • SEO for Google search
  • Loyalty programs build retention
  • Humans read your copy
New World — B2A
  • AI agents browse and decide
  • Structured data wins selection
  • AX optimization for agent discovery
  • Reliability and speed build agent loyalty
  • Agents parse your schema

The agent economy
is already here.

🔍

Google & Amazon

Are piloting AI agents that research and complete purchases on behalf of users — bypassing traditional browsing entirely.

💳

Visa, Mastercard, PayPal

Are building agent-ready payment APIs. The infrastructure for agent commerce is being laid right now.

🚀

Y Combinator

Is actively funding companies that sell to AI agents, not humans. B2A is the next big category in startup land.

⏱️

18–24 Months

Kantar estimates category share shifts could occur within 18–24 months. First movers win the invisible shelf.

Everything you need
to win the agent economy.

01

AX Audit

We score your business on agent-readiness across discovery, integration, trust, and reliability. Know exactly where you stand.

Free to start
02

MCP Server Build

We build your Model Context Protocol server — making your product natively callable by any AI agent in the ecosystem.

Most popular
03

Agent SEO

We optimize your documentation, API descriptions, and content so agents discover and choose you over competitors.

New
04

B2A Strategy

Full-stack B2A go-to-market strategy. We define your AX positioning, agent personas, and agent-first growth playbook.

Enterprise

Agent Experience (AX)
is the new marketing mix.

We created the world's first formal B2A framework — the AX Model — defining how businesses must redesign their presence for the agent economy.

Discoverability
Parsability
Reliability
Interoperability
Read the Research Paper →

AX in the wild.

zingu.ai
API Discovery Platform

AX Score: 79 → 94

Zingu built the best API discovery platform for AI agents. Aegentify made sure agents could actually find it — deploying 4 files that unlocked the ChatGPT ecosystem, introduced the agents.json standard, and added CTAi-driven workflows.

Read case study →

Get your free
AX Audit today.

We'll score your business on agent-readiness and show you exactly what to fix. Takes 48 hours. No strings attached.

We respond within 24 hours. No spam, ever.